A Minimalistic Approach | Concept & Design Development | Client Pitch.
A pitch I worked on as a collaborative project with fellow creatives at my agency. We had to come up with an idea/concept on ways of introducing the sport Golf for the youth who are not as aware of it as other forms of entertainment sports out there. The client’s aim was to capture their fascination, hence creating an anchor towards mainstream golf in the country.
Mood Board (Arranged by Creative Director)
The team proposed to go for a minimalistic approach. The golf ball is the main element, hence highlighted the most.
Our creative director went for the tone/mood of the idea with a key visual, bringing examples showcasing their dynamic details, giving it a sense of movement, as well as introducing somewhat of a Gestalt principle to the design concept.
I started with several teaser visuals for the socials, to get the audience anticipating and guessing what was to come. Using stock imagery as well as vectors, I manipulated the elements into a series of a illustrative visuals, going with complementary colours.
A collaborative work, adding to the overall dynamism.
I worked with the animation team for this little loop, bringing life to the design I worked on. The ‘goal’ was to evoke the senses through the design, from the textured visuals to its movements, highlighting the details while retaining the minimalistic design overall.
